Support legislation for Altadena's recovery!

Support legislation for Altadena's recovery!

Read about Opportunity Zones, then send this email to your US Representatives.


Opportunity Zones are a powerful tool created by the federal government to encourage investment in communities that need it most, like Altadena, right now. Tax incentives are offered to investors who commit to rebuilding neighborhoods, starting local businesses, and creating jobs in areas hit hard by disaster or long-term economic challenges.

Here's how this can help Altadena: 

  • Rebuild What Was Lost: Opportunity Zone funds can be used to repair and rebuild homes, businesses, and infrastructure damaged by the fire.
  • Support Small Businesses: Local entrepreneurs can get the boost they need to open shops, cafes, and community spaces right here in town.
  • Create Good-Paying Jobs: Investments in Altadena mean more construction, more services, and more local hiring.
  • **Build Affordable Housing**: With smart planning, we can attract funding to create housing that works for families, seniors, and those displaced by the fire.

Because there is no capital investment upfront, it is legislation that is more easily passed and can get us build back better and faster without the financial burden solely on us as individuals. 

Old Town Pasadena used a similar strategy to turn itself around. Once a rundown area, it attracted investment, restored historic buildings, and became a thriving business and cultural district, all by using tools like tax incentives and careful planning.

By championing Opportunity Zone investment, we’re bringing new life to our beloved community that truly deserves it.

Read about Opportunity Zones, then send this email to your US Representatives.


Opportunity Zones are a powerful tool created by the federal government to encourage investment in communities that need it most, like Altadena, right now. Tax incentives are offered to investors who commit to rebuilding neighborhoods, starting local businesses, and creating jobs in areas hit hard by disaster or long-term economic challenges.

Here's how this can help Altadena: 

  • Rebuild What Was Lost: Opportunity Zone funds can be used to repair and rebuild homes, businesses, and infrastructure damaged by the fire.
  • Support Small Businesses: Local entrepreneurs can get the boost they need to open shops, cafes, and community spaces right here in town.
  • Create Good-Paying Jobs: Investments in Altadena mean more construction, more services, and more local hiring.
  • **Build Affordable Housing**: With smart planning, we can attract funding to create housing that works for families, seniors, and those displaced by the fire.

Because there is no capital investment upfront, it is legislation that is more easily passed and can get us build back better and faster without the financial burden solely on us as individuals. 

Old Town Pasadena used a similar strategy to turn itself around. Once a rundown area, it attracted investment, restored historic buildings, and became a thriving business and cultural district, all by using tools like tax incentives and careful planning.

By championing Opportunity Zone investment, we’re bringing new life to our beloved community that truly deserves it.

Email US Representatives - Support Opportunity Zones

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